“Old school marketing doesn’t give you the ROI”

By: ameer@trustedteam.com

“Old school marketing doesn’t give you the ROI” | Mortgage Professional

Brian McCauley, a North Texas-based loan officer at Fairway independent Mortgage, believes that no self-respecting business these days can ignore presentation and the importance of branding. But it’s not all about image. McCauley is a staunch advocate of nurturing talent, and that having the right attitude is just as important as experience in the mortgage industry.

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