Mortgages for Business has rebranded to Mortgage Finance Brokers to reflect the fact it offers ‘mortgages for everybody’ not just commercial customers.
Gavin Richardson, MD of Mortgage Finance Brokers
The Kent-based family-owned broker was launched in 1990 and specialises as a buy-to-let intermediary.
It changed its name and relaunched the website as part of the rebrand undertaken by Cheeky, a creative agency based in Tunbridge Wells, which has worked with clients including Moneysupermarket, Majestic, and AXA
Gavin Richardson, the MD of Mortgage Finance Brokers, said: “Mortgages for Business no longer represents what we do — we do mortgages for everybody.”
Mortgage Finance Brokers is retaining the acronym ‘MFB’ and confirmed it is keeping its hexagonal logo
Richardson added: “The decision to retain the original ‘hex’ and the MFB acronym is a nod to our heritage. We want to reflect that, even after three decades, we’re still a family-owned business; we’re proud of our roots.
“While we’re keeping the logo, the overall colour scheme is changing to a more modern palette. We want to bring some of our personality into ‘Finance’, so it’s a balance of a corporate and slightly softer tones…”
And Richardson reinforced the broker’s support for its buy-to-let customers. “This reflects our belief in [buy-to-let]… Landlords are facing some headwinds, but we wouldn’t be investing in the brand… and planning for the next 30 years, if we didn’t believe in the sector,” he said.
